We are now offering instant redeemable coupon (IRC) labels that are guaranteed to remove cleanly without any adhesive tack on the backside, leaving only a dry label in hand. "Dry-release" technology makes this product perfect not only for IRC, but also for recipes, pricing, and brand protection projects. Copy reverse printed on the adhesive layer remains on the package for easy product returns.

Charles Brown, VP of marketing for NCH Marketing Services, reported in 2007, "While on- or in-pack coupons account for just 1.2 percent of all coupons distributed, their response rate is the highest of all: 16.2 percent of them are redeemed."